Duluth Rebranding

Logo and Branding

Duluth, the Zenith City, is a well known port city in northern Minnesota. It boasts a thriving tourist economy, and beautiful views from its many hills.

This fictional rebranding done for Duluth includes a flexible pattern and design system to be used across the city in different applications, as well as in online branding,
e-commerce, and product design.
This includes a logo variation for their
Parks & Recreation organization.